Oregrown - Stay Lifted merch drop

This design was inspired while in a meeting we had in Bend, Oregon. By creating a healthy (and safe) environment to share ideas, I was able to get everyone talking about their vision of the brand's merch. Gathering needs vs wants. Visions for the brand's visual language.

By asking the right questions and listening closely to the Oregrown team's thoughts. I was able to create some clear objectives for this design:

1. The client was asking for clean '60s illustration

2. Lots of colors

3. Celebrating the PNW

4. Something that will stand out from the other concepts, something new.

I created the animation to help promote the merch drop. It's hard to refuse an opportunity to enhance the launch. It's a great opportunity to expand the story.

If you're reading this around the time this was posted -- check out their merch store here. and enjoy the gorgeous branding and site design. It's fantastic stuff.

Enjoy!