StoryWell Marketing is a collective of female experts that bring a high level of skills and knowledge together to ensure a marketing experience unlike any other.

The Challenge

• Stand out in an industry that is oversaturated with brands that all look the same

• Build a visual identity that speaks to StoryWells ideal clientele of small female lead businesses. 

• Captures StoryWell’s unique company culture while still maintaining a strong professional feel. 

The Solution

The intention behind this visual identity was to create a strong and elegant brand that was feminine without being flowery.

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The brand contains a mix of graphic lines and stylized elements with a colour palette that contains cozy neutrals and bold elegant accents.