Black Friday Ads
(Check the case study here: https://www.jacquepche.work/visual-art)
Black Friday 2022 was a huge event for Awari, the YC-backed career development startup. We were able to bring in more leads than we'd ever seen before, and it was all thanks to the Black Friday ads. We decided to go with a style and color palette that was different from how the ads usually look. These ads called attention to themselves and made new leads aware of what was happening in the website.
The ads were out starting point for the entire Black Friday overlay. The creative decisions made there informed every design aspect of the landing pages and student platform.
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