Gift Card Design and Illustration for Subway
Case study for Subway featuring hand-drawn veggies showing what my art could look like on a gift card. Branding could be used in marketing, sub wrap paper and poster design too.
The handcrafted illustrations play off the made to order craftsmanship of the subs themselves. This illustration style adds to the personable vibe inviting customers in at a relatable level. Textures throughout the art keep your eye focused on the logo tucked within the vegetables. This allows the icon to be brand forward while still addressing the target market of the health conscious consumer.
