Funny Design / E-Commerce - Web Design UI/UX
Funny Design has set out with the mission of creating innovative, young, modern, colorful, functional, high quality and environmentally friendly products that can accompany every moment of life. Inspired by plain forms and bold colours, Funny Design uses matte and transparent recycled and recyclable materials. By keeping up to date with fashion trends they research new materials, style and concepts to design products that offer a joyful life dominated by color. Our brief was to build a website and to create a visual identity that would reflect their vision.
We started out by researching the market, finding brands that are close to Funny Design and analyzing their visual identity and unique selling points. During our brain storming sessions we were able to pinpoint Funny Designs uniqueness and that was their use of color. That is why in their website color plays a main role. Our “Pick Your Color” tab is a filter where the user can select their favorite color and see only products in that specific color. Because Funny Design wanted to separate their Bag products from the Home products we created a special menu where users can easily navigate between the two categories. Our aim was to create a user friendly modern clean site, with small touches in color making the products the main focus. Thus we designed a responsive website on Wix that helps take advantage of modern digital age, maximizing profits whilst merging
in-person experience with online shopping experience. It is a fully-featured, easily navigated site that is flexible for the consumer.
Funny Designs target audience is young, trendy, on the go male and female consumers. Keeping these factors in mind we created the brand visuals, digital banners and social media images bold and fresh which would help in reflecting the products characters. Depending on the use of the products, we wisely chose colors, textures and patterns in the backgrounds that would bring out the product, its form, material and color.
Accessible Content & Easy Navigation
Search Bar & Menu Navigation: Easily allow users to find the products in their own ways.
Quick View Mode: Provide a whole window to give a quick access to wanted products without jumping to another page.
Informative Product: Inform users what the brand is all about and what products carry on.
Options to Find the Designs in Favor
Size Options & Informative Features: Help users find size by choosing their measurement checking the informative feature.
Tips from the Informative Feature: Provide users more information regarding how the item were made of and the all the necessary options about the product.
Change Color Options: Allows users to view the colors on bags.
Inspirational Sections (Pick Your Color)
Styling & Similar Product Section: Offer users similar colors and recommend them how the bags could be sectioned.
Designs in Detail
Product Detail: Provide detail regarding to material, color and more.
Review & Share Social Media Icons: Help users share their favorite designs on the social media platforms through the clickable items.
You can go and check it at www.funnydesign.com.tr
