Branding & Packaging Design for Brewed Coffee
What must the moodboard include to perfectly represent the brand’s identity🤔?
Moodboards are shorthand for brand representation. Only one moodboard may include a colour palette🎨, packaging or label design, logo, and secondary logos. Without the right composition and sequence, even the best design or logo in the world would look like a low quality📉 product or work.
Knowing and having the ability to see👁️ the right composition of the moodboard elements is a big achievement for any designer🏆. However, there are many freshmen who don't have enough experience for that. Here are some rules that will help you👨🏻🏫:
- Don't overplay with colours, even if the brand has a huge colour palette; use them smartly🧠, find matching combinations, and follow them on the board.
- Use logo variations, but you must know the limits as well🧐.
- The presentation of the packaging doesn’t have to be the biggest part of the board; just show the most interesting part of the brand🤩.
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