FeatureMap – Visual Identity

About the Client

FeatureMap is a story mapping software that provides unlimited virtual space to its users to build and share beautiful story maps and collaborate on their projects in a secure environment. FeatureMap brings you all relevant story mapping and communications features, such as: creating checklists, attaching documents, assigning tasks, leaving comments, exporting files, creating workspaces, inviting members, and empowering users so they can work on projects in the most efficient way.

Challenge

Since FeatureMap aims to help its users work in the most efficient way possible, it was necessary to create an image that would enhance the overall experience on the platform in addition to building the complex UX. Now, FeatureMap is fun to use, and its appearance is reminiscent of a whiteboard and post-it notes. We decided to refresh it with bright and high-tech colours, stylised symbols and icons, a refined logo, and improved typography.

For more information on brand, exploration and final results, check out the FeatureMap Case Study.