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Social network and consulting company branding and web sites. The main emphasis is on social networking.

The task: develop a logo and brand identity of the company.

The key requirements: the logo should be social networking and consulting and the brand identity has to represent its positioning – social network friendliness.

Based on the brief and analysis of competitor we developed a logo and brand identity of the company. They represent all necessary requirements: social networking friendliness and are consulting oriented. There are two words in the company name – four and m.

We created an association map of those words and symbols for them. The first reflects letter m, the second negative space letter 4, the third icon of chatting.  Having joined the symbols together, we got a minimalist sign. 

The chosen leafy lemon & black colour connects the company with social networking, community and consulting products. We developed brand communication media as well. Customers and employees of the company will easily remember them.

You can see the result below.