B2B Vs B2C Marketing | Devex Hub
B2B and B2C are two acronyms that get thrown around regularly.
B2B stands for business-to-business, and B2C stands for business-to-consumer.
While B2B and B2C follow essentially the same equation — a customer is buying something from a company — there are some key differences in these two approaches that are worth taking the time to understand.
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Posted on
Dec 28, 2022
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