Splurge is a social media platform with trading features. You can post all your usual stuff like pictures and videos, but what makes Splurge super cool is that you can trade posts and users using a virtual currency called Splurge Coins (SPC).

I joined the team for the very first version of the app, and together with Harold Gadian, another awesome designer I know, we designed the MVP of the app. The Splurge feed and its post details are some of the features I worked on.

On Splurge, users are referred to as 'swans' and they create 'swanlings' - kind of like posting images or videos on other social media platforms, such as Instagram. Swanlings can be traded using a virtual currency called Splurge Coins (SPC). However, the way in which a swanling is traded differs depending on its evolutionary stage.

Here's a little backstory: as the team was brainstorming how to present the evolutionary stages in an enticing yet functional way, I suggested using a different color palette and adding badges for each stage, inspired by how NBA Top Shot designed their tiers. The team loved the idea and decided to implement it. I appreciate how the team responded to the idea - it motivates me to provide good output. I hope you like it as well 🫰

Main Feed

Users will be able to view the swans they follow and their creations, as well as trending swanlings. If a user has enough Splurge coins (SPC), they can already buy or own swanlings on the feed by swiping the Splurge icon to the right.

Each swanling's evolutionary stage is indicated by a different color and a badge that shows it's progress.

Evolutionary Stage 1: Egg

When a swan creates a swanling, such as an image post, it begins as an egg symbolizing a fresh post.

When a user taps on a particular post in the app's feed, they can see more details about it, including the purchase history of the swanling and its current owner. The more trading that occurs, the higher the value swanling will become. Similarly, in the main feed, to buy or own a swanling, the user just needs to swipe the Splurge icon.

Evolutionary Stage 2: Hatchling

After 72 hours, the egg hatches into a hatchling, which represents an "old" post. Once the hatchling reaches a value of 35,000 SPC, the creator can evolve it further into its final form, a cygnet.

Evolutionary Stage 3: Cygnet

After evolving the post into a cygnet, the creator can mint it as an NFT on the Ethereum network, and set its royalties, copies, and other properties. While the cygnet remains on the Splurge platform, it can also be traded across different platforms using Ether as currency.

This was the very first version of the design, back when I was the app's designer. As far as I know, the NFT trading feature is currently unavailable but will be available soon 😉.

This project is very new to me, and since it's in the generation of NFTs (soon on Splurge), being a part of it is exciting! ✨

This was the very first version of Splurge's feed and its post details. If you would like to learn more and explore the rest of the app, click here. And if you would like to see more screens and learn about my journey in designing Splurge, please click here 😊.