Polylytics

Polylytics is a young start-up business that builds bespoke software solutions for interesting problems. They chose us to design a brand identity that would match their professional yet exuberant approach to business and give them stand out in a busy sector. We worked closely with the Polylytics team and shared ideas throughout the design process.

The resulting logo is an ‘impossible’ three-dimensional P that hints at Polylytics’ problem-solving expertise. Is the P carved out of a cube or is it on a flat hexagon? Polylytics sees more than one way to a solution...

See the full project at: www.mascot-creative.co.uk