Lauren Stong Health & Wellness

Treat Your Body Right

One of our loyal clients came to us with a new challenge: to help build a brand identity for her new health & wellness business venture. The objective was to capture the power behind healthy eating habits, mood support, and staying active throughout the week.

Our solutions included a new logo design and identity system, brand style guide, and brand collateral, including business cards. In the end, we were able to build a brand that reflects the business's core values and positions our client as a role model within the health & wellness industry.

Project Scope

Logo Design / Style Guide / Brand Collateral

Branded mood board for health and wellness.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the Lauren Stong Health & Wellness brand.

Brand Collateral

Focused on brand awareness, we designed business cards, workout bags, water bottles, and workout shirts—giving both new and returning customers the opportunity to support the brand with confidence throughout the community.