Brand Guide for "infinitum"

The thinking

The creation of the Brand Guide is the culmination of the design process where we pour our design thinking and guidelines to ensure the brand has a good life and health. This brand guide lays out the main points of the logo usage, colors, fonts and visual styles, what to do with the logo and more importantly what not to do. Infinitum is a brand working in the music industry, more accurately in the house and techno scene in Europe so it has a dark and mysterious undertone.

Small sizes

Since the client was adamant on keeping the photon ring (the thin circle in the center) even though it will not be as usable in small scales as without it. So, we created a small print version only to be used in small scales of less than 3cm.