Food Ecommerce and Delivery app

The goal of Easyfood is to create a scalable system that enables local food sellers to reach more customers using an e-commerce model. Our team, consisting of a product manager, designers, and developers, worked tirelessly over the past six weeks to bring Easyfood to life.

In Nigeria, the food supply chain is largely physical, inefficient, and time-consuming. Purchase of food items such as grains, livestock, or tuber is traditionally done at local markets, a process that requires a lot of time, money, and effort. Foodstuff sellers make sales primarily from their shops on the street or at local markets, with no means for buyers to purchase or place orders remotely.

To better understand the needs and frustrations of both buyers and sellers within the food supply chain in Nigeria, we conducted user research through interviews and surveys. Based on our findings, we developed various UX articfacts such as personas, user journey maps, user flows etc. to guide the design and development of Easyfood.