Letter Fintech Branding, visual identity, corporate brand design
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Branding for fintech company
Letter is a platform where high-net-worth individuals can find financial management, banking, and investment services. Working on this project, we went through all the key design steps with the CEO of Letter, Drew Wilson.
Our team developed the logotype, colors, and brand guidelines using our standard approach that, started with moodboards, references, and sketching. Then, by playing with many parameters, we came up with the final sign and the wordmark.
Our cooperation with Letter allowed us to create a visual base, which helps the company to stand out in the market and build a new way to manage wealth.