Moon logo,letter M logo

Differentiating your brand from its competitors is key to success. You want consumers to identify with and connect to your company, which starts with ensuring that your brand embodies the qualities and values most important to you. This concept is known as brand positioning.

Your company's positioning is key to helping consumers understand why they should pick your brand over others. Brand positioning contains various elements, including tone and voice, visual design, and how your company represents itself in person and on social media. 

Brand positioning is one of the few areas you can entirely control in your business — and it's highly impactful.