Visual identity is one of the four fundamentals that form a company's brand.

The visual identity of the Food Blueprint course is an important part of the overall brand and helps to establish the course as a trusted and professional resource for food and nutrition education. The visual identity includes elements such as the course logo, typography, color palette, and graphic elements.

Logo Design

The inspiration for the Food Blueprint logo was drawn from the word "blueprint" itself. A blueprint is a detailed plan or diagram that outlines the steps or processes required to achieve a specific goal. In the case of the Food Blueprint course, the goal is to provide students with the knowledge and skills they need to create healthy and delicious meals.

Color Palette

In terms of color palette, the Food Blueprint course primarily uses a combination of blue, orange, and white. These colors are used consistently across all materials, including website, social media, and print materials, to create a cohesive and visually appealing brand.

Overall, the visual identity of the Food Blueprint course is professional and polished, with a modern and fresh aesthetic that reflects the course's focus on healthy and tasty meals.

Typography

There are several reasons why we chose the Arboria font for the Food Blueprint course. First and foremost, the Arboria font is a modern and geometric sans-serif font that perfectly matches the style and aesthetic of the Food Blueprint brand. The clean lines and balanced design of the font convey a sense of professionalism and expertise, which are important qualities for a food and nutrition course to possess.

In addition to its visual appeal, the Arboria font is also highly legible, making it easy for students to read and understand the course materials. The font's versatility also allows it to be used in a variety of design applications, from logos and headlines to body copy and graphics.

Overall, the Arboria font was an excellent choice for the Food Blueprint course because it not only enhances the visual identity of the brand but also helps to convey the course's focus on providing high-quality and comprehensive food and nutrition education.