About the client

FeatureMap is a story mapping software that provides unlimited virtual space to its users to build and share beautiful story maps and collaborate on their projects in a secure environment. FeatureMap brings you all relevant story mapping and communications features, such as: creating checklists, attaching documents, assigning tasks, leaving comments, exporting files, creating workspaces, inviting members, and empowering users so they can work on projects in the most efficient way.

Challenge

We were approached by FeatureMap to help them design a new version of the platform and to introduce some new features and capabilities that would attract large clients, that is, large companies, and that would enable users to easily and systematically manage projects and employees. Because of the scope and complexity of the interactions available on the platform, we knew that there would be plenty of different UX scenarios in need of unified, clear, and functional solutions. Compactness and clarity were the two primary style attributes that we aimed for in this redesign.

Logo

The new brand is clear and structured with pixel-perfect design. That's why we gave the logo more space to breathe and stylized its symbol. The existing colors of the logo were not conspicuous enough, and so it was lacking prominence. We changed its color to royal blue, which represents stability, honesty, and trustworthiness.

Check out the case study.