There are three key visuals in Bluejay:

• Characters crossing the port during the sunrise are accompanied by a Blue Jay. This key visual highlights the caring feature of the brand.

• Characters are exchanging different assets while Blue Jay is near to help them.

• Landscape view of the port where characters are interacting with each other.

Every key visual includes a rich amount of Southeast cultural elements such as costumes, architecture, local fauna and port background.

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