Concept visualization | Mobility Safety Autoliv

How can an innovative product be skilfully staged? Which design elements are particularly suitable for staging an airbag in the vehicle and how can messages be communicated memorably with animations?

Simple, intelligent and safe. The airbags from Autoliv do not rely on gimmickry - which is why we focussed on the essentials in the product animations for a concept study.

White, air-filled and voluminous: the airbag itself provided the inspiration for the design of the city backdrop. Our city deliberately minimises the irrelevant. It emphasises obstacles, corners and edges that symbolically create situations in which an airbag can save lives.

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No steering wheel in the vehicle, no forward-facing seats, but an innovative door design: is this what the future of individual mobility looks like? Our vehicle design is based on predicted trends, making it look forward-looking without being explicitly assigned to a specific brand. With CGI, anything is possible.

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