Dell Corporate Icons

The agency Y&R New York commissioned us, under their art direction, the creation of a new set of corporate icons for Dell, the North American company dedicated to the development, manufacture and sale of personal computers, servers, software and all types of technological products.

Most of the icons to be developed had to represent very specific concepts. Many of them were also very abstract, this took the challenge a step further from the standard — create a family of graphics —, adding extra difficulty to the creative process with the concept approach.