Bluejay is a capital-efficient protocol for local multi-currency stablecoins in Asia. It is all about “keeping it local”. It embraces local Asian currencies, so it was important for us to emphasize this in the visual identity.

The concept is built around the notion of an “intercultural port”, as the biggest Southeast Asian cities are. The key visuals demonstrate an established infrastructure in which many different businesses can comfortably exist in the same space, opening up new opportunities for themselves.

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