The design for this Easter campaign needed to be visually connected to the Luke sermon series that lead up to it.

For the Luke series, I tried to re-imagine the events leading up to the crucifixion and after in a modern context and landed on protest/street art as the theme. Additionally, the Luke series was titled "Read All About It" – a play on the word gospel meaning "good news". So I started with creating posters and newspaper panels of chapters of Luke, and added some wheat paste textures to look like it was plastered on a wall.

(A big source of inspiration for these posters was the killer work @aaarodd did a few years ago.)

I roughed up the posters with tears, added the title in as graffiti, and some lighting to help it feel more real.

Luke Series Design - Read All About It

I tweaked the newspaper and poster designs I made for the Luke series, printed and shredded them, and collaged them onto poster board to make the textures I used in the Easter design.

Alternate Versions of the Easter Design

Good Friday Version

Marketing Mock Ups

Social Media Images

Animated Lyric Video

Video by Matt Eickhoff of Oakhouse Visuals.

Voice over by Sharon Irving.

Fonts used in the posters: New Spirit & Dharma Gothic

Font used in the Easter design: Manofa