Vacay Skincare Visual Identity

This project involved creating a brand identity for Vacay, a new skincare brand for sun exposure. A sophisticated, modern aesthetic with a luxury touch, because luxury is considered prestiguous for a reason, it's easily distinctive in comparison to the norm. The balance between logotype and background was undoubtedly the most important factor in the development of this branding. I noticed the visual need to bring together the two main aspects of the brand without compromising any of the areas. And so I proposed to develop a visual identity that would solve this problem and give the impression of elegance and luxury.