Advertising

Strategy, design, copywriting, and production of exhibition branding and a multichannel ad campaign promoting the California Museum's exhibition celebrating the legendary designer Ray Eames of the Eames Office. Insertions were strategically placed in Dwell, California Home + Design, and other vehicles with high readership interests in furniture, architecture, and art. Run in conjunction with digital ads tracking lead sources on the same media's sites and social profiles, the campaign increased attendance by 250% while the exhibition was open.