UX/UI

The California Museum’s original website was a virtual location for its onsite programs and provided visitors with interactive activities on the state’s history and culture. Built largely in Flash and funded by a grant from Adobe, the site was attractive but not mobile-friendly and became cost-prohibitive to update and the victim of decreased search rankings. This responsive redesign addressed navigation and functionality on the front end while generating 70% more leads, and reducing bounce rates by 20%.