A brand design focusing on logo creation, brand styling and marketing materials

This logo needed a color scheme, symbol, and typeface. The logo should be unique to the Starling Cafe. The design should be minimalistic and receive a positive response from customers upon review. It should also be easily recognisable and be identifiable with the business.

Seeing as the branding needed to be easily recognisable, the bright & bold colours were an ideal way of achieveing this. However, it needed to compliment the packaging it was going to be used on, not clash with it. The menu boards and paper packaging worked well with the branding without being too garish.