Vio.com • Branding & Visual Design
We facilitated Findhotel’s rebirth as Vio.com by suiting them up with a new brand identity that expresses their true ‘self’. Read the full case study on Yummygum.com
Our services:
• Branding
Introduction
Vio.com (previously known as Findhotel) is an OTA whose purpose it is to find and uncover amazing deals for any sort of traveler. Their millions of existing users are testimony to their outstanding competence in achieving this. Their smaller sized team, compared to the other big players in the industry, moves mountains and is an evergrowing David to the big OTA Goliaths.
Challenge
Vio.com struggled with their former, more easily forgettable brand identity. Their new brand name called for a new and more profound brand identity that would stand out and resonate with travelers who believe there are better deals out there. One that needed to trickle down all the way into the smallest details of their product. And one that needed to a high impact logo as a cherry on top.
Deliverables
The project started by another agency but didn’t work out in its first stages. We took over by starting an audit on their current work, and created 3 different brand concepts which accumulated into a brand guidelines document. Defining colors, typography, patterns, you name it.We designed an articulate logo and logotype. After which we worked on the brands’ expression in the form of digital, but also analog products.
Looking for a brand identity to help tell your story?
Yummygum is a digital agency that makes impactful digital products that leave a lasting impression. In the blink of an eye. We work with amazing companies, ranging from small startups to heavy weight enterprises. We know we've done our jobs when someones day is a bit better just by using our products.