IRMA branding

Branding + UI/UX.

See full project: https://www.behance.net/gallery/158433575/IRMA-therapy-Branding-UXUI

IRMA is a social project that presents a set of artistic techniques for stabilizing a person's emotional state and reducing anxiety.

The overall aesthetic of the project is impressed by naive art. The main message is - art practice is available to anyone who wants it. Lines do not have to be straight and figures do not have to be perfectly shaped. The composition is not precisely calibrated, but it is dynamic and playful. Graphic design shows: the non-ideal and naive drawings are the great source of beauty and inspiration.