Hocus Pocus Magic Shop Branding

In 1997, Paul Gross and his wife Betty opened the internet-based Hocus Pocus Magic Shop, bringing magic to a wider audience than they ever thought possible. Today, Hocus Pocus is one of the largest suppliers of magic in the world and continues to carry the very best new releases from the world’s top magicians and magic companies.

Since its inception Hocus Pocus had used the same brand and looked to Hundred10 to modernize their look and feel and outline a comprehensive brand guide that could be shared amongst their staff.

Hundred10 worked closely with the team at Hocus Pocus to truly understand the issues they faced, unique business challenges, and where their business was headed moving forward. Since introducing the new brand Hocus Pocus has seen increased recognition throughout the industry.

View the attachment for a peak at the full process from initial sketches through to the final approved logo.