Key visual for Lotería de Navidad 2022

El sorteo que nos une.

Christmas pattern design adaptable to different formats and applications. The aim was to reflect the Christmas spirit through line illustrations in golden tones. You can find the illustrations on the poster, digital media, press, social media, out-of-home advertising and in point-of-sale visibility material.

Illustrations by Laura Breitfeld / Art commission for Valentina’s Factory and Agencia Contrapunto BBDO. / Client: Loterías y Apuestas del Estado