North & Soul
North & Soul – a yoga hub – embraced the challenges present by COVID-19 with an overhaul of the visual identity as well as digitisation of its core services via a new website and online media streaming platform.
A combination of bold type and vibrant colours, with psychedelic influences, uniquely re-define North & Soul in a way unconventional within the yoga world.
Outcomes:
Surpassed user subscriptions KPI by 200% within their first month.
North & Soul and poster designs featured on ITV news.