I'm very proud to share this project. It was easily one of the biggest and most involved illustration and design jobs I've done in the last few years and it was an absolute honor to be chosen for the task.

Some background...

For several years, Monotype and MyFonts.com have done an annual campaign they call Fontacular. This entails a week long promotion where they offer big discounts on individual fonts as well as specially curated font bundles from participating type foundries. They go all out for this promo and do a ton of customer outreach through various channels including their websites, newsletters, and social media accounts.

Every year as part of this campaign, they select an one designer/illustrator to take the helm on creative like an artist residency. That person is then tasked with designing the branding, banners, newsletter graphics, giveaway items, type specimens, and advertisements that get used throughout the campaign.

In the past, Monotype has partnered witch such amazing creatives as Adam Grason, Alana Lousie, Brad Woodward, Josh Emrich, Bethany Heck, Brian Miller, and Tierra Connor. With so many inspirational creatives having done the project before, I was incredibly honored and excited to be selected for the 2022 campaign, marking Fontacular's 10th year.

Custom Logotype

Part of the project entailed taking one of the typefaces included in the promotion and turning it into a logotype fitting our chosen theme.

Campaign Brand Colors

I also needed to pick a color palette that would show up throughout all of the various pieces of artwork I would be creating for the campaign.

Sales Badges

Another detail to iron out were custom sales badges for every discounted font and bundle offered during Fontacular. Collar tags seemed like the perfect choice.

Giveaways

A lucky limited group of people that entered a raffle during the campaign were awarded prize packages that included an 18x24in screen printed poster, a tshirt, and stickers – all of which I designed.

Newsletter Headers

These were the header graphics that went out atop in every promotional newsletter email during Fontacular. A couple of these designs paid homage to some of my favorite mid century illustrators, including Miroslav Sasek and Mary Blair.

Type Specimens

Here's the various type specimens I illustrated for each sale bundle. This segment of the project was especially challenging as the specifics on each bundle were in a state of flux as various type foundries were confirmed and specific fonts were selected while I was already working on illustrations.

Thank You Banners

Here's a few banners I created to thank customers and sponsors for being a part of this year's Fontacular.

The Artwork in Use

Here's a quick scroll-through of the campaign website while it was in full swing.

Thanks for Looking!

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