Trunk Logo

This is the logo I designed for something I worked on during my time at 30 Weeks, a program run by Google and hosted by Hyper Island, to help designers become startup entrepreneurs.
The concept involved personal inventory and helping you remember things you are probably too busy to remember – hence the elephant for memory.
The circumflex (half circle) over the "u" is the shorthand for removing something, in this case, that something is from a to-do list.