Toyota.com Vehicle Selector

It's often difficult to share work in progress (due to confidentiality). Here's a fun throwback from a couple years ago when we were concepting what's now Toyota.com. While the pallet remains the same, a lot of the functionality and UI was up for debate. Here was a early stab at once idea of how the vehicle selector might work as an opening drawer of sorts. As you can see the rest of the homepage was quickly thrown together as FPO.

It's funny to see how design trends change. These was before the release of iOS 8 which really lunch the minimalism renaissance we're in the midst of. That's a whole additional conversation that's better served for a lengthy Medium post. In the mean time, enjoy the throwback.

Posted on Apr 9, 2015
Scott Pargett
Creative Director & Co-Founder at IDOL

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