Blog, mobile
HerNorm.com is a progressive relationship blog discussing various topics about dating, marriage, sex life, etc.
The client opted for a mobile-first strategy, to best address the needs of their user base.
They asked for a modern and more neutral visual identity, aiming to broaden their audience to male readers as well. I proposed a palette of muted pastel tones, used as playful highlights throughout the pure white canvas.
In addition to the complete redesign of their branding and website, I created 5 sample artworks as well as illustration guidelines. This will help HerNorm create a unique yet consistent style over time.
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