3d illustrations for Fold

I worked on 3d illustration for the release of a new upgrade to the Fold experience, Bitcoin buying through the Fold app.

We iterated through multiple rounds of sketches before settling on the idea of 'mad scientist - mixed with modern tech' look and feel.

Deciding that a Bitcoin vending machine and transportation device best suited the flow users would experience when buying on the app.

Early on we discussed using a 'mad scientist' character, perhaps a mole as a hint to the way Bitcoin is 'mined'. In the end we created a helper robot who carries the iconic Fold spin wheel icon.

I also created a quick scene that brings all of the different elements together for use on the Fold website.

And finally here's how they look in the pre-existing fold ui (designed by Rachel  Mersky @themersk).