Blood bank minimalism

Personal branding for a physician who specializes in blood bank technology. Nearly every person or institution in this space seems to have a blood drop for their logo, so I wanted to move away from that. After learning more about the technical processes that happen in blood banks, it seemed that a lot hinges on the fact that blood can be separated into three useful components (red blood cells, plasma, and buffy coat). So I knew the logo needed to convey the idea of three.

In the end, the client's favourite concept was this minimalist representation of three red blood cells bound together by y-shaped antibodies. Which means that we went with a blood drop logo after all 😅 -- except that this blood drop is as seen under a microscope.