Silver Winner - Muse Design Awards 2023

https://design.museaward.com/winner-info.php?id=12908&fbclid=IwAR3_VZ7eMTBVWUSRoJlpQHRgLg1cqojwwEzDShdEHFbQl-UOE0NKUQcwbis

Bronze Winner - A’design award 2024

https://competition.adesignaward.com/design.php?ID=146456&fbclid=IwZXh0bgNhZW0CMTAAAR2426pY0YPslif-a6NKwpmFBqwiYvCIjD3E3Qa2AH6nI4v9SBj5eFgEiXY_aem_DBvl56L6NQRj1yJZocgQ7Q

Teaepresso is a brand under IDocean, positioned as a premium tea bag product with 3 tea lines: original tea, British tea, and mixed-flavor tea, Teaespresso brings eye-catching and outstanding products as well as high-quality packaging production.

Inspired by the tea fields grown on the plateau to tea parties and immersed in the taste of teas, Reddot Creative introduces elaborate, sophisticated, and high artistic value designs.

In addition, due to the Teaespresso brand, there will be many different product lines that require a common concept for the packaging of all these product lines.

Reddot Creative has told the story of the origin and flavor of Teaespresso tea lines by illustrating scenes from tea hills in Taiwan, Japan, Srilanka to British tea parties. In addition, the name of the flavor is also placed right on the product packaging so that customers can easily classify when buying.

Reddot Creative has applied the Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects when designing Teaespresso packaging. “We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out."

The packaging set will include 9 designs for 3 product lines: Original tea, British tea and Mixed-flavor tea.

“Each tea box is a story of origin, its own taste with exquisite design, but when you order 3 boxes of tea with the same product line, they will combine into an overall picture that attracts customers’ eyes."

With this package, Reddot Creative hopes that Vietnamese products will have more competitive strength on store shelves with other products from abroad that are invested in brand design.

CREDIT

Packaging Of The World:

https://packagingoftheworld.com/2022/11/teaespresso-packaging.html?fbclid=IwAR34gqG5YAS1v3FjIU2-Nf1tKY727c2q4h08IfhwwU94xaM7o1pgOaj4XFE

World Brand Design:

https://worldbranddesign.com/teaespresso-packaging-design/?fbclid=IwAR0zGjehetI1UQ4nSj7QlfQGfdGqoZKutSgw21anShqtvmTF4EgGflkBsV8

Advertising Vietnam:

https://advertisingvietnam.com/bao-bi-moi-cua-teapresso-lay-cam-hung-tu-nuong-che-cao-nguyen-goi-nho-ve-nhung-buoi-tiec-tra-cao-cap-p20859?fbclid=IwAR1FNG_kzsUdt_wkjRwwyyAb2zGYZ4pdm1VbBPQmoJYuEpD1yP7q_4n86Dw

• Agency/Creative: Reddot Creative

• Project Type: Packaging

• Format: Bag, Box

• Industry: Food/Beverage

• Project manager: Quoc Thai Ngo

• Art & Design: Na Le