Waypoint Logo Mark

A short exercise I did for a marketing company. This was an unused logo I really liked that I did for a client. It ultimately wasn't right for this client, but I wanted to play around with it this morning. I think it has potential. I loved how the different letterforms come together but still feel cohesive. One of their keywords was community so I felt like this was a strong indicator of this. Right now I'm just playing around with black and white but excited about bringing in colors and other elements.

Kevin Craft
Let’s elevate your brand identity together.
Get in touch

More by Kevin Craft

View profile