Awakening 2021 Logo

Every year My Daily Choice chooses a theme for their conventions. The theme for 2021 was Awakening. With the world in the middle of a pandemic, the company’s focus was to bring their customers and affiliates hope that through this chaos, personal and financial growth is still possible. “Awaken your senses and your mind to new opportunities.”

Key Artwork

The branding had to make a statement, it had to be loud, bold and get customers excited about the live event. The Delta icon represents that changes the company could make for someone’s business. The ink in water effect creates some dimension and movement that elevates the design. The bright color palette pays tribute to MDC’s core branding with the accents of green, purple and gold.