Animus: Brand In Action
OVERVIEW
Animus Studio came to us with the vision of evolving their branding. They had been existing with the same logo for 10 years and knew they needed a change. They didn’t feel that their current brand represented them and the company they had become.
GOALS
Our goal was to capture the essence of their brand "creative courage" and
distill it down into a visual system that could be communicated through every touchpoint including identify, website, social, and swag.
DESIGN LANGUAGE
We created a design language that was colorful, fun, and punchy. It needed to be active so we created this living frame for the logo that could center on things and expand. It was inspired by the view finder on a camera and we brought this to life through motion on all touch points of the brand.
Team:
Brand Design → Mike Worthington
Creative Direction → Britton Stipetic
Development → Nathan Taylor
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