Qlér Brand & Packaging Design

Together with the Qlér team I developed and designed the brand and product. A product requiring an image that communicates cleanliness and freshness, which I channeled through a cold and minimalist visual language drawing inspiration from brutalist architecture. Our first launch of premium eyedrops tailored to a fashion- and beauty conscious audience requires not only attractive packaging but also authenticity. Thus resulting in an ingenious way of displaying the product.