NIKE Revolution 6 FlyEase Next Nature (Social Media Ad Concept)

This is a concept social media ad for a NIKE shoes. The idea behind it's main visual is the "Easy to put on and off" features (FlyEase), from there i came up with the idea of using the zipper as the main graphical element for this ad. The bent zipper on the two corners symbolize the shoes's comfortable feel when used for running, the same goes for the comfort text below the shoes which was made to look like a soft and rubbery surface.

The "Easy in, Easy out" text was made to look like something that is entering the shoes itself to represent how easy it is to put on the shoes with FlyEase features.

The Background textures comes from the main fabric textures on the shoes itself.