Comprehensive Branding Overhaul for Correlata
This was a massive project, overhauling the branding for a new contender in a complex Enterprise software space, formerly known as iTAnalyzer.
I presented 3-5 unique concepts for the founder & CMO to consider, and they settled on this one, with the new name being “Correlata”.
This project involved a complete reboot of brand guidelines, including:
Typography
Logo / Logotype
Color Palette
Brand Guidelines & Key Values
Naming Conventions
Web & Graphic Design