Adigen Logistics Branding

About the company

Adigen Logistics is dynamically growing, one of the top ten largest logistics providers in the world, successfully providing the best logistics technologies to its customers.

Adigen Logistics currently offers a full range of services, including supply selection, consolidation, and warehousing of goods prior to shipping, and customer declaration of goods with relevant legal and documentary support of foreign trade and transaction.

About the logo

We built this new brand from the ground up. To unlock Adigen's brand promise, we began with a rough idea, and strategy, and quickly identified core beliefs. The logo mark is a combination of the letters "A and D"

Challenges

For Adigen we wanted something impactful, formal, and friendly for their client. So we had to dig deeper for the outcome of the logo first. After that, we had to do the total branding.

Solution

We created comprehensive branding with an intriguing visual design and messaging/positioning plan following intensive research, workshops, and proposals. To explain Adigen's value proposition to clients, investors, and the media, we condensed it into a concise statement. Then, we developed brand guidelines.

Adigen Logistics Branding