Passionista Truck

I was asked to create a brand identity for a mobile fashion boutique based out of Delaware. The owner of Passionista requested her branding to be feminine and sleek with a Parisian essence. She started the brainstorming process with the idea of the silhouette female, pops of light pink and gold. She needed a design that will be timeless, and look good on a large truck she planned to turn into a mobile boutique. The process was fairly effortless because Emily knew exactly what she wanted. I also coached her on ways to attract customers through social media, keep them interested and returning through out the years. Needless to say, she’s been up and running for a little over a year, and she’s doing spectacular.