NOR

["NOR" designed by DESIGNESS inc. received an Honorable Mention at the International Design Awards.]

"NOR -LIFE IS MEATFUL-" is a meat bistro by meat lovers for meat lovers.

The concept is "LIFE IS MEATFUL -Bistro for Meat Lovers-" for meat expert. "NOR" of a bistro's name is an initial of Japanese called "北(north) 海(sea) 道(way)". This materials of foods produced in Hokkaido. Because This bistro's owner is a hometown in Hokkaido. This bistro uses seasonal just right for that season.

The bistro's image of "NOR" looks like a authentic atmosphere in Hokkaido.

The pottery which increases in the texture is the design by which the concept of "NOR" that the material sense was particular is just as it is so that time as a brick rises.

"Locality (Hokkaido)" I settled on a logo and the symbol color as branding by leading with a key word as "deliciousness (sizzle sense)".

A visual image of "NOR" is designed as a meat in which a map of Hokkaido was inlaid.

I designed the details of the meat, and I made a gimmick like "Map of Hokkaido". So I designed the whole visual identity all the others.