Nike DNA Archives

A university assignment in which I was tasked to bring the Nike DNA archives into the 21st century so that anyone could experience the Air Max brand's rich and vivid history.

The highlighted approach to this app is that users from all over the world can connect and share their Air Max collection with a vast community.

This project, which was the culmination of my university course lasted a total of 6 weeks and feature a range of development and ideation steps before my final design was submitted.

The process featured regular check-ins and presentations with Lee Owens from the Nike DNA department.

The project featured three key stages concept, development and final submission. We were tasked with writing and creating our own brief as well as dictating our own deliverables that best encapsulated the assignment.

Key elements were used such as research, prototyping, user testing, user feedback and customer journey maps.

A usable version is available via Figma