The brief for this case study was to take 3 pages of the current b&o.com page and ‘turn it into something beautiful and unexpected,

that reflects a visual shift in the brand’.

Design of product page

I based my case on the Beosound A1 2nd Gen - one of the brand's best selling product and one that talks to most users.

Based on research, I conceptualized visuals around the following two aspects:

• Bring a personal “in-store” experience online and making buying decisions visually more efficient, easy and pleasant for the eyes. 

• Evoke curiosity to strengthen user’s buying choice and customer journey visually, by making the interface more playful in an elegant way.

Design of payment and check-out pages

Aligned with the concept, the two following are designed around the same principle of bringing a high-end and personalized in-store experience online.